Video marketing tips
One easy, free, thing you can do is to upload video content to an online host.
The video could be a company video, keynote speech from the Managing Director, training film or any other material you have that may be of interest to your audience.
Ensure that the clip can be found by titling it correctly and tagging it with relevant comments. Put your website URL into the description of each video clip and then people can easily link to your site. This will not only help people find your web site but will also enhance your search engine optimisation.
There are many free places now to upload your video to, some are listed below:
http://www.youtube.com
http://www.vimeo.com
also see the wikipedia write up.
We cannot vouch for any sites except the ones we use which are at present YouTube and Vimeo. Always read the small print on the terms and conditions and do not upload any content that infringes copyright. Vimeo is specifically for people working in the arts and video community so your content may not be allowed.
Facebook is increasingly being used by businesses to promote themselves, a video can be good to connect with your audience either by viral circulation or by a direct advert with Facebook that links to your video.
The webscape changes constantly so there will be new appearing and indeed old ones disappearing so you have to be constantly monitoring your hosting and search engine optimisation choices.
If you do not have any video content we can produce some for you or even train your staff to do it, keeping valuable cash in-house.